artikel bahasa inggris beserta tenses

How Economic Factors Affect Consumer Behavior

Are you losing customers and blame online sales?

When I visit businesses with slow sales ¹I hear many excuses for why they have so few customers this month. It seems ² they are willing to blame online sales, the local government policies, or even the local council. Their comments only serve to highlight the fact they do not understand that the current economic factors have more to do with the customers behaviour than any of those other factors. ³Money is not spent if  ⁴ the customer is worried about their future. The single biggest factor for consumer behaviour spending patterns is how secure they feel their short-term future is regarding savings, employment and home payments. The more insecure they feel about the economy, the more⁵they will pay down debt or keep money for the rainy days. This ‘happiness’ factor is measured by the consumer confidence index which is reported daily showing how secure the consumer believes the future is. When the CCI goes over 100 points, customers will spend. If ⁶the CCI goes under 100 the customers stop spending.

How the economy affects the consumer behaviour?

⁷The consumer is bombarded with messages of doom & gloom from the newspaper and other news media telling them all about the problems in the world. Currently ⁸we have concerns with ;

- Eurozone debt and several countries in recession

- Declining natural resources and climate warning

- Instability in several governments causing public unrest & armed violence

- Over a 20% drop in Australian super and shares

- Loss of primary industries with large scale unemployment happening almost weekly since start of 2012

⁹Business owners need to pay attention to these economical factors. Mortgage payments are often the largest expense a customer has and will not risk losing their home just to take a chance and buy your products. When there is uncertainty in the mortgage rates, ¹⁰sales will decline in most sectors. The instability of employment in manufacturing, ¹¹financial services and construction sectors will cause customers to focus on what would happen if ¹²they lost their employment. So they start saving money for their possible unemployment and spend it on career change prospects like training in new skills. Due to the high costs of aged care and related retirement expenses many consumers are looking ahead to their future by investing in superannuation and/or shares to be financially secure. With ¹³the global recession and collapse of some international organisations thought to be secure from the economy wobbles, ¹⁴super funds have lost millions of consumers financial net.

Analisis tenses :

    1.      I hear many excuses  : S + V1 + O  = Present Tense

    2.      They are willing to blame online sales : S + Tobe + V ing + O = Simple Present Continous

    3.      Money is not spent : S + Tobe + O = Present Tense

    4.      The customer is worried : S + Tobe + V2 = Past Tense

  

    5.      They will pay down debt or keep money for the rainy days : S + Will + O = Present Future

    6.      The CCI goes over 100 points : S + V1 + O = Present Tense

    7.      The consumer is bombarded with messages of doom & gloom from the newspaper :             

           S + Tobe + V2 + O = Simple Past Tense

    8.      We have concerns with : S + V1 + O = Present Tense

    9.      Business owners need to pay attention to these economical factors :

     S + V1 + O = Simple Present Tense

   10.  Sales will decline in most sectors : S + Will +V1 + O = Simple Future

   11.  Financial services and construction sectors will cause customers to focus on what would happen :     S + Will + V1 + O = Simple Future

   12.  They lost their employment : S + V1 + O = Simple Present

   13.  The global recession and collapse of some international organisations thought to be secure from the economy wobbles : S + V2 + O/ Complement = Simple Past Tense

   14.  Super funds have lost millions of consumers financial net :

    S + Tobe + V3 + O = Past Perfect